Reflections on Class #2- Kitt Hendrix... Typeface Design vs. Lettering

Class #2- 1/28/15:
Thoughts and reflections on  Kitt Kendrix:
What I remember most from the interview I saw in order of remembrance:
1) It's all about your passion for the client and delivering a piece of work showing your legitimate care for them.  You may not be the best illustraotor or designer, but when you care and wnat the client to fulfilled they will know that in the work you produce for them. You are invested in their business
2) Always be working on somwehting  Never sit still as far as designing is concerned.  Whether or not it is a pad job or not, work.  Design.  This thought coupled with the best...
3) Involve yourself in the community.  Be proactive and care about you surroundigs... the people, the environment. this is how you will stand apart form others.  Take advantage of every opportunity out there.  Always be engaged at all levels. You never know where your clientele is coming from.  Do not discriminate at any level...according to any category...
4) In his words..."Always do things with STRENGTH! Even if they are 'wrong'." Be Bold!!  My words!  This will ensure your optimization of your work.


Video #2:
Typographic Artisan
Thoughts and reflections on Typographic Artisan:

1) The most minor and apparently undetectable difference in the font, can and does drastically effect the end product.  
2) Typeface Design vs. Lettering... There is a diference...  What, I am not exactly certain, from memory, and could not tell you without further researching.  I guess they did not make a major impression on me when discussing it, or maybe my brain went out the door for a moment! I will get back to you on that one in another post!  What stood out is the passion over lettering and the incredible expertise of the 2 artists! I was impressed with their collaboaration in working together and visually their workspace and care to it, stays in mind.  Having your necessary 'artillery' at close proximity is a MUST. And the tools you invest in and up being, sometimes irreplaceable.  They become 'yours', offering handicaps that actually become an aid in your projects. 
I liked the Set of Volumes of classic books the youg woman artist created.  Measurements on the binding were the same unifying the series, though the font and designing were different.  Smart...And she took pride in her work... refreshing and her fulfillment transcended not only to us the viewer, ut to the books themselves, the clients and those reaching for them off of their shelves.

I remember the gentleman saying his ideas are Born On Paper and Finalized On The Computer. 

Reflection from MaeLin's teaching:  You have to rememeber the psychology of the end user!  Bam! Pow!:)

Graphic design is an intertwining of art, business and psychology!  I LOVE IT!!! This is PERFECT.  My NEW LEAF!!!   Signing out... Agent 99  Luv and Hugs! flo